About us
A specialty communications business that creates clarity, builds trust and delivers results.
We help tell your story with confidence, engage your audiences, and achieve meaningful results. Explore our Services to see how we support organisations with internal and external communications, stakeholder engagement, and more.
An experienced people-focused communicator
Sarah-Jane Bashford is a communications specialist with a 20 plus year career spanning a broad range of businesses from boutique through to some of New Zealand’s largest corporates.
She works alongside business owners, CEOs, and management teams to ensure employees and relevant stakeholders receive clear, purposeful communications that inform, engage and drive results.
Her sector experience includes telecommunications, banking and finance, digital marketing, construction and manufacturing. A key strength of Sarah-Jane’s approach is her ability to build trusted relationships across every level of a business.
As a communications specialist Sarah-Jane helps organisations bring structure, confidence and consistency to the way they communicate. Her work supports leaders who need to explain priorities clearly, engage employees, inform stakeholders and build trust through practical, well-planned communications.
Her approach is practical and relationship-led. Rather than applying a one-size-fits-all solution Sarah-Jane takes time to understand the organisation, its people, challenges and the outcomes it needs to achieve. This helps ensure every message is clear, relevant and aligned with the wider business direction.
Connect with Sarah-Jane on LinkedIn.
Bashford Communications also works with a trusted network of boutique specialists across marketing, event management, creative services, and website builds. This gives organisations access to practical, senior-level communications support without the need for a full in-house team.
Whether your organisation is planning change, managing growth, preparing important announcements, or strengthening the way it connects with employees, customers and stakeholders, Bashford Communications can lead the work, support your team or act as a trusted sounding board when you need clear, independent advice.
Our values
Everything we do is grounded in values that guide our work and shape our relationships.
Authentic
We keep it real, relevant, simple and honest.
Collaborative
We listen, learn and help you tell your business story through clear, purposeful communications.
Approachable
Being external to your business means we can hold open, honest, confidential conversations with your teams to find out what works and what could be done better.
Purposeful
Everything we do, write, or share, has purpose.
Communications strategy, story, impact
We combine strategic thinking with creative execution to deliver communications that resonate, build trust and create results that matter.
- We listen deeply to understand your goals.
- We craft tailored strategies that fit your mission.
- We execute with precision and adapt with insight.
- We measure what matters and continuously improve.
Strategy
Insight-led planning
that aligns with your
mission.
Story
Compelling messaging
that connects and
inspires.
Impact
Measurable results
that drive lasting
change.
Our Values. Your Advantage.
Everything we do is grounded in values that guide our work and shape our relationships.
2022
Founded
Bashford Communications was founded to help purpose-led businesses communicate with clarity, confidence and impact.
2023
Building Momentum
Established a trusted network of boutique specialists across communications, marketing, events, creative services and website builds.
2024
Growing Impact
Supported business owners, CEOs and management teams with clear, purposeful communications across internal and external audiences.
2025+
Looking Ahead
Continuing to help organisations strengthen trust, engage stakeholders and achieve meaningful results through strategic communications consulting.
Ideas. Perspectives. Results.
Media Relations in a Changing Landscape
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5 Messaging Mistakes Brands Still Make
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The Power of Purpose-Driven Communication
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Let’s talk about your goals and how Bashford Communications can support your next stage of growth.
